Pages

Showing posts with label Odd Future. Show all posts
Showing posts with label Odd Future. Show all posts

4/27/11

Wanna Sell Records?: Be A Weirdo


If you were at Coachella this year, then you saw some great performances from a lot new and old artists. I watched some of Kanye's performance online. Dope as usual. But what stole the show for some was Lil B naming his album, I'm Gay. Personally, I don't know how I feel about it because I don't know his angle. But I think that his statement touches upon a deeper movement in hiphop.

You can use any of today's social networking tools to build a name for yourself in the industry and cut out the middle man. But, everyone having access to the same tools and influences creates a lot of artists that look and sound the same. To counteract that, hip hop artists and rappers have emerged that are not cut from the same cloth. Rather, they have woven a tapestry so diverse that, typical labels can't hold them.

Obviously we all  know Nicki Minaj at this point. Though she is the top female emcee by default, she is more known for her outrageous style and antics than actual lyricism these days. Then you have Odd Future, a collective of west coast rappers that have shocked the industry with their violent lyrics and then you have the aforementioned Lil B. Like it or not, they are geniuses because they have mastered the art of being original and unpredictable. Staying ahead of the curve keeps you relevant. But a gimmick only lasts so long before you have to prove you're more than that. The sophomore jinks still exists after all.



It's too early to tell where these artists' futures lie. But I believe that consistency in the quality of your music equals a long career. It's great that you want to do everything but what is the point if you can't do anything well? Good or bad, artists like this bring fresh air to hiphop. Hopefully, this will allow more labels to take risks on rappers that don't fit into the radio-play formula.


- So am I right? Or maybe the caliber of rappers hasn't changed but rather the fans that buy the music. Share your opinion at hiphoppolitician@gmail.com. Also follow me on twitter @HipHopPoly.

2/25/11

OFWGKTA

I know nothing about how this group came about. I discovered them three weeks ago on iamdonald.com (Donald Glover is talented human being). I tell my friends all the time that out of this industry full of generic, boring music will come something different and special that will put it on it's head. This group delivers on that promise. You can't classify them. They don't make sense. They're scary as hell. And I love it....

Ok let's just get to the music.........

Did I mention that they are all under 20? If you don't know them yet you will. MTV is doing a piece on them this afternoon.(Obvious ratings booster that will get them little credibility as the trendsetters they used to be).  Or check out an article on them here.
Oh yeah........swag.

oddfuture.com

childishgambino.blogspot.com

- Questions? Topic Suggestions? Albums You Want Reviewed? Contact me at hiphoppolitician@gmail.com